I have now extended my front-office application to allow a customer advisor to send newsletter (promotion, new offering,...) leveraging IBM Silverpop APIs.
IBM Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions.
IBM Silverpop APIs:
IBM Silverpop’s API library provides an efficient mechanism to accomplish many automation and integration tasks. You can use more than 120 API commands for:
- Session Management
- Database and Contact List Management
- Relational Table Management
- Template and Mailing Management
- Dynamic Content