Friday, January 2, 2015

OpenWeather & Node-RED

A new example of the easiness of Node-RED. I want to easily leverage an open API : OpenWeather to have access to weather forecast.

So, I have designed a custom node leveraging the API, and that's it.My flow is very simple but I can easily reuse it for other flows.

Klout & Node-RED...

To enrich the previous prototype "Social listening with Node-RED & Silverpop" based on a comment from @Bollaert, Benjamin, I have designed a new node to retrieve Klout score of a twitto.

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.

That value can be relevant to analyze if the positive or negative will have a significant impact for you... The beautiful of Node-RED is I can easily add that node in my previous flow to directly and automatically leverage it..

Social Listening with Node-RED & IBM Silverpop

IBM Silverpop, Node-RED, Bluemix, System of Engagement, Social, Twitter, Mobile...
What is the link between all of these words/solutions/concepts?

Basically, systems of engagement refers to the transition from current enterprise systems designed around discrete pieces of information ("records") to systems which are more decentralized, incorporate technologies which encourage peer interactions, and which often leverage cloud technologies to provide the capabilities to enable those interactions.

Can I easily linked my Marketing Solution (in that case IBM Silverpop) with Social Channels like Twitter ans so being able to easily engage with my customer?
For example, during a product launch event, I would like to track all tweets (positive or negative) around a hashtag, and linked that tweets to my existing customer database. It is for a short period of time, I don't have an important budget, a long period of time to write specification and to develop it...
Or my Sales team would like to collect all Social interaction and correlate them with customer database.

I'm a big fan of the Node-RED technology, developed by IBM jStart work, available on IBM Bluemix. Node-RED is a tool for wiring together hardware devices, APIs and online services in new and interesting ways, without "tough" development. I have designed a "prototype" in less than one day.
The use case is simple:
  1. Track in real-time all tweets with hashtags #rabviptest & #viprabtest.
  2. Do a sentiment analysis using AFINN, and retrieve a score on the tweet - Positive or negative tweet.
  3. Send a mobile push notification to my two Social marketers on their mobile phone.
  4. Store the twitter account name, numbers of followers and location of the twittos in one IBM Silverpop Profil table.
  5. Store the twitter account name, numbers of followers and the sentiment of the tweet in one IBM Silverpop Relational table.
Option 4 illustrates the possibility to easily create a customer database based on Twitter interaction.
Option 5 illustrates the opportunity to store all twitter interaction and use that information for future retargeting with IBM Silverpop, and being able to capitalize on all Social interaction.

Node-RED provides interesting nodes, in my case, I use :
1) Twitter input node. It can be used to search either:
  •     The public or a user's stream for tweets containing the configured search term
  •     All tweets by specific users
  •     Direct messages received by the authenticated use
2) Sentiment node to retrieve sentiment score of the tweet.

And, I have developed custom nodes:
1/ Mobile Push notification leveraging IBM xtify APIs
2/ Silverpop Node for:
   - Login,
   - Insert into relational database,
   - Contact creation in the Profile database.

 Node-RED Flow:

Example of tweets:

Negative tweet

Positive tweet
Notification on the mobile:
I receive in real-time a push notif with an info on the person who has tweeted and the sentiment linked to that tweet.

Silverpop Opt-In:

First approach: Simple opt-in
Two new contacts have been created after tweeting on the specified hastag. As you can see, they don't have email, but I can start to collect information on them.

Entries in a Relational Database:
Second approach: Capitalize social information on my existing customer database.

1/ My customer database:

2/ My Relational database:

I can know, for example, use these info for my customer segmentation or for advanced personalized content in email.
Example of query using that info:

In that prototype, I have captured the number of followers of my twitto, but I can easily imagine to retrieve the Klout of the  twitto via another custom node.
The idea is to be able to evaluate the influence and differentiate my communication based on that parameter.

That prototype has been imagined and co-designed with @rabenandrasana.

Monday, November 24, 2014

IBM Silverpop integrated in a Business Application

In a previous article (IBM Interact & Mobile Push Notification), I have illustrated how you can leverage IBM Mobile Push Notification service APIs to contextually send push notification on mobile from a web front-office application.

I have now extended my front-office application to allow a customer advisor to send newsletter (promotion, new offering,...) leveraging IBM Silverpop APIs.
IBM Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions.

IBM Silverpop APIs: 

IBM Silverpop’s API library provides an efficient mechanism to accomplish many automation and integration tasks. You can use more than 120 API commands for:
  • Session Management
  • Database and Contact List Management
  • Relational Table Management
  • Template and Mailing Management
  • Dynamic Content
  • Reporting

[REPLAY] Webinar : "Campagnes marketing multicanal et connaissance client avec la solution marketing en mode Cloud d'IBM"

Mardi dernier a eut lieu le webinar « Campagnes marketing multicanal et connaissance client avec la solution marketing en mode Cloud d'IBM ».
Veuillez trouver ci-dessous le replay de ce webinar:

Webinar IBM Silverpop Nov 2014 by frenchweb

Grâce à Silverpop, la solution Cloud d'IBM dédiée à la la gestion de campagnes marketing multicanal et à la connaissance client, vous réalisez un gain opérationnel et financier significatif et de réelles innovations marketing pour :
  • Créer et gérer des campagnes marketing sophistiquées en adressant des millions de personnes de manière individualisée et personnalisée
  • Analyser le comportement et le parcours client et automatiser les campagnes sur tous les canaux (email, SMS, web, médias sociaux...)
  • Optimiser l'impact des campagnes grâce à un système de scoring et de maturation des contacts pour adresser "le bon message au bon moment" et optimiser ainsi leur taux de conversion.
N'hésitez pas à me contacter pour toutes questions...

Wednesday, November 19, 2014

IBM Mobile Push Notification plugin for Google Chrome

I published this week an article illustrating the use of IBM Mobile Push Notification in Node-RED context (here). To do that, I leveraged its set of APIs. Open public APIs simplify cross-product integration to provide an end-to-end solution, but can also provide an easier, contextual solution:
Using a solution in the context of my work, a way to use a service without switching from one app to another.

I created a Google Chrome plugin allowing you to easily push notification of mobile app leveraging IBM Mobile Push SDK.

That plugin is downloadable on Google WebStore -> here
You have to enter the app Key, api Key and Xid as well as your message to do the notification.

Tuesday, November 18, 2014

Node-RED, IBM Mobile Push Notification (Xtify) & Bluemix

Today, I investigated Node-RED. Node-RED is a tool for wiring together hardware devices, APIs and online services in new and interesting ways. It has been developed by IBM Emerging Technology.

Node-RED User Interface
Node-RED is available either on-premise or directly on IBM Bluemix. Node-RED provides by default several nodes like Social (twitter, IRC, XMPP...), Hardware (Raspberry Pi,...), Storage (FileSystem, MySQL...), as well as IBM Mobile Push and Watson services on Bluemix.

One great thing with Node-RED is the ability to create your own node, developed with Node.JS.
IBM owns a SaaS service named IBM Mobile Push Notification aka Xtify. It comes with a mobile SDK supporting Apple iPhone, Apple iPad, Android, Microsoft Windows 8 and BlackBerry apps.

I have created my node using the REST API of that service to be able to notify people in a Node-RED flow on their mobile.

I have used that tutorial to create and deploy my node :

After the deployment, I had a new node in the palette in the Mobile Section.

My node has four properties :
  • appKey: Describing the mobile app you'd like to target with this content.
  • apiKey: Generated in the IBM Mobile Push developer console.
  • xid:  ID linked to the specific device you want to target.
  • Subject: String which is the subject line of the message.
These variables are linked to the IBM Mobile Push APIs.
Properties box of my node

The content of the message will come with the payload from the previous node in the flow.

In order to test it, you can create a very simple flow using two nodes : Inject & xtify.

Node-RED Flow

Or you can imagine other uses cases like:

Tweets Sentiment Notifier
In that example, I want to be notified via email for negative tweets, archived in a file for neutral tweets and via my mobile for positive tweets.

But, we can also imagine to use Mobile Push Notification in the context of Internet of Things (IoT).
For example, a Raspberry Pi or a "Connected Thing" sending a MQTT or TCP message.

Use Case:
  • An App on my phone called "My Own Track" send my location to Node-RED via a MQTT message.
  • Use my location and query OpenWeatherMap API for the weather at that location
  • The returned data is then formatted in to my simple message using further function nodes
  • The message is then sent to my mobile via IBM Mobile Push
Weather Forecast
All of these examples combine the power of the connectivity of Node-RED and the SaaS Mobile Push services. It works with both Node-RED implementations (on-prem/cloud).
I have published that node here on GitHub.

Thursday, November 6, 2014

IBM Interact & Mobile Push Notification (Xtify)

IBM Interact is real-time interaction management software. It determines, in real-time, the best personalized message for each live customer interaction. Can we imagine to link IBM Interact with Mobile Push notification.

IBM provides a flexible, easier-to-use environment (IBM Mobile Push Notification) for creating notification campaigns that engage mobile app users at the optimal time and place. You can target communications based on your business rules, current segmentation, customer relationship management (CRM) data and customer behavior including current and historical locations.

Different integration approaches exist leveraging "Message Connector", automatic event trigger app...
In that blog entry, I have choosen to illustrate a manual notification on the customer mobile app but with a automatic personalisation of the message.

The customer's advisor using his front-office application can send, via a simple click, the best offer generated by IBM Interact to his customer.

In my demo, I use an Android phone, but IBM Mobile Push Notification exists Apple iPhone, Apple iPad, Android, Microsoft Windows 8 and BlackBerry apps.