Thursday, April 9, 2015

IBM Silverpop Mobile Connect

IBM Silverpop Mobile Connect allows marketers to send relevant notifications at the right time that target the right customers, based on their profile, behavior, and past mobile interactions. In addition to Silverpop Engage communication channels (email & SMS), you can now create and send personalized and interactive simple mobile push notifications to customers’ iOS and Android mobile devices.

The tighter integration in Silverpop UX allows you to reuse your existing segmentation to target the right contact, with a personnalized message.


In addition to push, you automatically track many user mobile behavior:
  • Session Start
  • Session End
  • Application Installed
  • Application Uninstalled
  • Push Sent
  • Push Clicked
  • Custom event
And you can use these info for new targeting with other elements: Profile, Behavioral Data...

Example of query:

 

The mobile SDK (available here) can also easily update Engage Customer Profile attributes.

That new feature enhanced the multi-channel capabilities of IBM Silverpop Engage..

Stay tuned more to come in coming months...